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Continue ShoppingKosuke Tsumura X Lavenham
A continuation of our collaboration with the artist and designer Kosuke Tsumura, we have once again explored Tsumura’s iconic survival poncho design.
# Kosuke Tsumura
Tsumura first emerged onto the fashion scene in 1982 where he won the prestigious So-En prize and was quickly hired by Issey Miyake, who’s design studio he worked in until the 1990’s. In 1994 Tsumura he started his brand FINAL HOME and created his now iconic Survival Jacket.
Since then Tsumura has continued to explore themes of loss of home linked to our changing environment through his work as designer and artist.
# Kosuke Tsumura X Lavenham
Designed by Tsumura and made in Suffolk, England at the Lavenham factory, the collaborative garments once again play on the idea that clothes are a person’s ultimate home, because we spend almost all our time within them.
Essentially a jacket within a jacket or a gilet withing a gilet, the body of each garment is made from the recycled polyester quilted fabric used across Lavenham’s most popular outerwear. To this base an Italian-made, technical nylon shell has been added, creating a ‘space’ between the two layers that can be accessed through the numerous zips which run up and down the body and sleeves.
Cut with an oversized, angular silhouette dominated by a large hood the jacket is intended to truly protect the wearer in the way a home would, shielding from the weather and providing the option of privacy wherever one finds themself.
# Capturing the Survival Poncho
Produced by PROJECT 703, the editorial was conducted to encapsulate both sides of the collaboration and the defining role these identities play. The tranquil English countryside, an environment that felt familiar to the Lavenham identity, acted as the playground for this visual series but was undercut by the utility-heavy nature of the Gilet and Coat. Wind turbines on the horizon signify an off-grid lifestyle that is reinforced by the images that are set on the allotments, as a nod to self-sustaining communities.
Overall, the shoot explores the ethereal connection that we, as humans, have to the earth in modern society and how functional clothing assists us in living this way.
Image Credits
Production: PROJECT 703 (@project.703)
Creative Direction: Louis Hollinson (@l.holl)
Photographer: Jay Bing (@somesundays)
Model: Andrew Reid